For individual direct marketing activities and cross-selling campaigns based on the energy customer profiles. Mass marketing campaigns can be designed individually to offer energy related products and services to the customer pool. The Marketingmodul adds value and rises sales and customer satisfaction significantly. New products can be offered to current customers based on their profiles, geographical data, past purchases, etc. and it widens the customer’s reliance on the company and decreases the risk that customers will switch to a competitor. The selling of additional products or services rises earnings with existing customers.